Introduction to Nybero

Nybero is a WhatsApp marketing platform for small businesses, coaches, and agencies. You connect your own WhatsApp Business number once, and from then on you collect contacts with proper opt-in, send campaigns and automated sequences, answer conversations in a shared team inbox, and — if you want — let an AI sales agent handle replies for you. Everything runs on Meta’s official WhatsApp Business Platform, so there’s no gray-area automation and no risk of your number being banned for using an unofficial tool.

This page gives you the mental model: what the building blocks are and how they fit together. If you’d rather start clicking right away, jump to the Quickstart.

Who Nybero is for

Nybero is built for people who sell or serve through conversations — not for developers. Typical users:

• Coaches and course creators running webinar funnels who want registration confirmations, show-up reminders, and follow-up sequences on WhatsApp instead of (or alongside) email.
• Local businesses — restaurants, studios, salons — that want appointment reminders, weekly offers, and a simple way for customers to reach them.
• E-commerce and Shopify shops that want to recover carts, announce drops, and sell directly in chat.
• Sales teams that want one shared inbox for WhatsApp instead of a phone passed around the office.

Note

Nybero is WhatsApp-only, and each workspace holds exactly one WhatsApp number. All your contacts, conversations, and automations live around that number. If you run several brands with separate numbers, you can add another channel — each new number gets its own, fully separated workspace.

Why WhatsApp marketing has rules of its own

WhatsApp is not email. Meta protects the channel aggressively, which is exactly why open and reply rates are so high — people’s WhatsApp isn’t drowning in spam. Three rules shape everything you do in Nybero:

1. You need opt-in. You may only message people who agreed to hear from you. Nybero tracks a consent status on every contact (Opted in, Pending, Opted out, No consent) and campaigns automatically skip anyone who opted out.
2. Outbound marketing needs approved templates. When you start a conversation, you can’t send free text — you send a template that Meta has reviewed and approved beforehand.
3. The 24-hour window. Once a contact writes to you, a service window opens and you can chat freely, like a normal conversation. This is the single most important concept on the platform, so let’s spell it out.

The 24-hour customer service window

Every WhatsApp conversation is governed by one clock: the time since the contact’s last message to you.

• Window open (the contact messaged you within the last 24 hours): you can send free-form messages — any text, images, forms, product cards — with no template and no approval. Your team can reply from the Inbox, automations can send plain messages, and the AI agent can converse naturally.
• Window closed (it’s been more than 24 hours since their last message, or they’ve never written to you): you can only reach them with a pre-approved template. Anything else simply cannot be sent.

Every message the contact sends resets the clock to a fresh 24 hours. That leads to the most useful trick in WhatsApp marketing: get the contact to reply. A template with a quick-reply button like “Yes, remind me ✅” means one tap from the lead — and that tap is a message from them, which opens the window and lets you continue the conversation freely.

Worked example: a webinar funnel

An online coach runs a Thursday webinar:

1. Tuesday — A lead signs up on the landing page (opt-in collected). The window is closed — the lead has never messaged the coach — so the confirmation goes out as an approved Utility template: “You’re registered for Pricing with confidence on Thursday at 7 pm. Want a reminder 15 minutes before? [Yes, remind me]”.
2. The lead taps Yes, remind me. That button tap is an inbound message → the 24-hour window opens. An automation replies instantly in free text: “Great! Here’s your access link already — see you Thursday 🎉”.
3. Thursday, 6:45 pm — More than 24 hours have passed, the window is closed again, so the reminder is another template: “We’re live in 15 minutes! Tap to join: …”.
4. After the webinar — Everyone who replied at any point during the evening has an open window, so the follow-up (“What did you think? Any questions about the program?”) can be a normal free-form conversation — or handed to the AI agent to answer questions and book calls.

Costs are billed by Meta, not by Nybero

Meta charges for WhatsApp messages directly through your own Meta Business account — Nybero doesn’t resell messages or add a markup; it only displays your costs on the dashboard. Template messages are billed per message and priced by category (Marketing templates cost more than Utility templates). Messages inside the 24-hour window have historically been free; starting October 2026 Meta bills those too. Details and current rates: WhatsApp costs.

A tour of the core concepts

Here’s what you’ll find in the app, area by area (the icon rail on the left: Home, Inbox, AI Agent, Contacts, Marketing, Settings).

Contacts & consent

Your CRM. Every contact is a phone number plus a name, tags, custom fields, and — crucially — a consent status. You grow the list by importing existing contacts (only ones who already agreed!), sharing your opt-in link, embedding an opt-in button on your website, or receiving leads from integrations and webhooks. Segments are dynamic filters (“everyone tagged webinar-june who hasn’t replied”) that you use as campaign audiences. Start here: Contacts overview, Collecting opt-ins, Segments.

The shared inbox

All conversations on your number, for your whole team — assignment, triage, and replying inside the 24-hour window. When a contact writes “STOP”, Nybero records the opt-out automatically; a “START” reply opts them back in. See Inbox overview.

Templates

Your pre-approved outbound messages. You build them in Nybero (text with variables like {{Name}}, an optional image/video/document header, footer, and buttons), submit them to Meta with one click, and Meta usually approves within minutes to hours. Statuses sync automatically. Templates come in three categories — Marketing, Utility, and Authentication — and the category determines the price Meta charges. See Templates overview, Create a template, Approval.

Campaigns

One-off broadcasts: pick an audience (a segment or all contacts), pick an approved template, fill the variables, hit Create & send. Sending is rate-limited to protect your number’s quality rating, and opted-out contacts are skipped automatically. See Campaigns.

Automations

Sequences that run on their own: a trigger (a form submitted, a webhook received, a tag added, a keyword…) starts a flow of steps — send a template, wait, check a condition, send a form, add a tag, and more. This is where webinar reminders, welcome sequences, and follow-ups live. There’s also an AI generator that builds a draft automation from a plain-language description. See Automations overview, Triggers, Steps, Recipes.

Forms (WhatsApp Flows)

Native forms that open inside the chat — multi-question surveys, lead qualification, registrations — without sending anyone to a website. Answers are saved to the contact and can trigger automations. Forms are sent inside an open 24-hour window, typically as an automation step. See Forms overview.

The AI agent

An AI sales agent that answers on your number: you give it a persona and a knowledge base (your offer, FAQs, objection handling), decide when it’s active, and it converses with leads, answers questions, and can book appointments. It hands over to a human whenever needed — you stay in control from the inbox. The AI agent is included in every plan; its usage is billed from a prepaid AI balance you top up in Billing. See AI agent overview, Knowledge, Handover.

Integrations

Connect the tools you already use: ActiveCampaign (sync contacts and tags), Shopify (send product cards and sell in chat), and generic inbound webhooks that push leads from any form tool or funnel builder straight into your contact list — and can trigger automations on arrival.

Settings, team & billing

Under Settings you manage your team and roles, your WhatsApp connection, integrations, and billing. Nybero is a flat monthly subscription — Basic at $49/month (3 WhatsApp numbers), Pro at $129/month (7) and Agency at $299/month (20) — with a 7-day free trial (credit card required at signup; cancel anytime during the trial). The AI agent is included in every plan. Message costs from Meta are separate and billed by Meta directly. See Plans and WhatsApp costs.

Compliance built in

WhatsApp marketing in the EU means GDPR: documented consent, easy opt-out, and data you can delete. Nybero stores a consent history per contact, honors STOP automatically, and gives you the tooling to stay clean. Read GDPR & consent before your first big send — a clean list is also what keeps your Meta quality rating (and thus your sending limits) healthy.

Where to go next

1. Quickstart — from zero to your first sent message.
2. Connect your WhatsApp number — the one technical-ish step, explained without jargon.
3. Stuck? Check the FAQ and Troubleshooting.